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Most people start on facebook to interact with family and friends. As you spend time on facebook, you add more and more contacts as your colleagues, business and interests bring you into contact with new people and pages. While they may all be perfectly lovely people, a nagging thought is always

“Do I want to share my life with this person?”

Well there are several solutions, depending on what you are trying to achieve:

  1. Use lists to separate your family from your speculative interests. It can be a pain to remember to always click on the security padlock, but it does give you a moment to review the post before sending.
  2. Have a fanpage for your business.

    they say that they don’t allow businesses or public figures to create profiles (expand the third bullet). However, their terms of service don’t spell out this restriction. Yet.

    crowinfodesign.com You don’t want to build something just to get it closed on you. There are promotions, events and applications to support your social media marketing.

  3. Having a group to share your interests. Groups do not allow applications but are good for long discussions.

When you are looking at a new page you can now like the page and have their information flowing across your wall. Or you can add them to your business page using the “add to my page’s favourites” under their logo in the top left, and then they will be linked to your fanpage.

Have a great week.

I’ve just seen another “new blog post” tweet. Allied with “i’m online” that has been annoying me for a while, I have been jolted to action.

Your website needs to find its place on the Internet. It needs to be known for something. The Web Marketing Universe

An extension of this quote is that all the dots need to be connected to make marketing effective. The bottom line on the internet is that you need to be found. What makes the difference to all your marketing efforts?

  1. Your name
    katestrong – if people are going to look for you by name and you already have an identifiable brand in the market you are looking to reach.
    psychicaine – gives an indication of what the person is marketing.
    pureearthnoosa – gives location and an indication. The location may not mean much outside of that country, which is fine if that is the market.
  2. Your blog titles
    new blog entry – 162 million search results
    Smart Cause: Support Bright Starts™ to Support Pink Power Mom! – from Smarty Pants Mama
    ~TAROT SCOPES FOR THE WEEK OF 6/7/10~ - from Brigit Whispers.
  3. The tweet or blog entry relates to your business.
    For your work to be found a search engine needs to find something to index. Then it can return useful results to people conducting a search. If your post does not use words relating to your business the chances are that it will never be seen in a list of results, never mind the first page. Even if your keywords are correct, your actual text needs to support those keywords, or your work is less likely to be indexed.
    Internet Based Home Business e-Books / Review: Learn How to Build and Sell Niche Blogs eBook on Bizi mums Tagged With site flipping, websales for sale. One theme with related keywords, very searchable with keywords – website, sale.
    The Tools of a “Healer” on Divine Timing – no keywords but strong central themes of healer, development, aura, meditation.

Increase your synergies by getting all your efforts working productively. Marketing your business if no one can find it is wasting your time and not bringing you deserved rewards.

Well, I seem to have spent most of the week trying out new tools to get everything working better.

Digsby
I had seen some friends using it, so thought I would give it a whirl. However, it is now gone. No interface for Skype, unwanted extras, not a clean uninstall, too slow for game’s grabs, and it kept loosing the IMAP connection.

Tweetdeck
Again heard that friends found it useful, but unfortunately it did not last. I am used to getting the hang of new software in about 10 minutes or less. Tweetdeck, not good, and for only one service not really worth more time. As well, the twitter pop ups were so fleeting you had to keep going back into the ‘bad’ interface to read the whole thing. Too frustrating.

Pidgen
Thank you Marlon for mentioning this. I have to agree with some reviews that said it doesn’t have the greatest interface, but I’m after functional not fashion. Maybe conventional users would also be switched off by having to download additional addins for skype and twitter. I find it wonderful. It accumulates tweets until I am ready to read them, it has all the services I need and it generally stays out of the way. Cleaner interface to chats than Digsby. Buddy list does not take up much screen real estate. And it is generally out of the way.

Bartab
Tired of having FireFox fall over because you want more than 1 gig of memory used in your open tabs? This is an excellent solution. Thank you Alex Leonard.

Clobby
Looking for a Facebook chat tool. Try Clobby. Even though it had trouble today with servers, it really works well as a chat room with some nice features such as separating private chats out, people’s profile pictures and links to their profiles, even though you obviously only see the public content.

RescueTime
This one I am much less happy about but that is entirely my own fault. I have been looking for something to show how I was spending my computer time for a while, and thought great. Um, maybe next week I can be more diligent and get some real results out of it. Thank you Sacca. Nice looking reports, and very customisable.

Lists and facebook.

This document is an attempt for us users of Facebook to manage our friends, or acquaintances, so that all the facets of our life don’t necessarily cause daily conflict to us such as separating our business contacts from our gaming contacts

  1. From the left side of your home page select friends.
  2. Select create new list.
  3. Give the list a name, and start adding your friends.
  4. Now your friends and lists show who is in them and how many lists they are on.
  5. You will see your chat window now shows friends in their list areas.
  6. You may want to close the little slider control to not see the same person multiple times.
  7. When you now have a publish pop up window, click on the padlock and select customise.
  8. Change the default setting inherited from your privacy settings to specific friends.
  9. Type in the list name in the box underneath.
  10. If there are people you don’t want to see the message, add their names or lists to the hide from box.
  11. Publish your message.

All done, you are in control of your facebook.

Did you know that hotmail.com’s adding their signature to every email sent through their services hauled the creators, Sabeer Bhatia and Jack Smith $400 million in 1997?

Are you using your emails to generate traffic?

  1. Always include a signature with a clickable link. It may never make you another hotmail, but why not try?
  2. Set up your mail identity so that the recipient can easily identify who the email is from.
  3. Make sure your subject line agrees with your email. If you have got the recipient to open the email you want them to read it.
  4. Keep the subject line short enough so that recipient are likely to see the whole message. The first 45 characters approximately count the most.
  5. Cater for a preview pane. If the recipient only sees the first two lines of the content is it going to make them read more?
  6. While not all recipients are going to have html enabled email readers, compact colorful images increase readership.
  7. Send yourself the message first to ensure it is correct.
  8. Do you have links in the email to make it easy for the recipient to follow up on the message given?

Questions and feedback are welcome.
Marcelle

Staying off Facebook?

A couple of months ago, I read a post in a forum by a business expert stating their considered opinion about staying off Facebook and social networking sites. This post has stayed on my mind for a while now. I won’t go into the identity theft aspects now but read this article today confirming my suspicions that this is not the way to go for businesses.

Facebook is continually making changes to their pages hoping to enhance their utility and value. In my opinion:

Facebook pages are part of a grand plan to dominate the Internet to a far greater extent than Google does today.

Once such change, seemingly minor, is the Facebook page “Like” button that supersedes the familiar “Become a Fan” button. Larry Brauner

Now, lateral thinking is an art, and some do it better than others. If you do not own your online identity in all major mediums, your business identity is compromised. With businesses such as Knowem keeping track of where your identity may already be used, it is so much easier to keep track of where you should be registered.

Go well and stay productive.

We all work hard to get the web-sites we develop to look just right. Often this requires the development of many images. Using a designer can mean there is a lot of investment in these images. Then they sit where they were originally placed, and are may be seen by visitors if they visit that far.

For web-sites where there has been a large investment in image capital or we are trying to boost our portfolios this is really not a good-enough solution. This is why two great tools like ShrinktheWeb and CoolIris really help to create and set off galleries on a web-site making them search engine friendly and providing convenient tools to help entrance casual visitors to the web-site.

Website Thumbnail Provider

The Jetsons and their jetpacks were a marvel for all of us as youngsters. We grew up and ‘reality’ took hold. I was most inspired to see that it is about to become a reality. True, it doesn’t yet quite look as nifty but I’m now sure it will get there.

The tools might not exist right now, but dreamers and doers will keep this world turning with new delights

Social networking is all the buzz, and going around meeting people can be fun. A time comes, though, when there is not enough time to meet and greet personally. So how do you get new fans? Facebook advertising is one way, but it is costly, you need to keep the ad fresh, and your landing page needs to compelling to induce the reader to sign up with you.

Classically one of the most successful viral email campaigns was Hotmail’s campaign. It resulted in them being bought by Microsoft in early 1998. The reason they got big enough to be noticed? A single line attachment at the end of each email that had a link to them. People clicking on that link in emails from friends garnered Hotmail nine million users in less than two years.

Is it possible to do this on Facebook? I have seen a fair amount of advertising, and many applications and pages. The ones that get more initial interest and keep my interest for longer are those that friends have highlighted. And what do friends do in their idle moments? Take a quiz.

Take a look at the application, not mine, ‘What tea do I need’. The maker of the quiz owns a herbal tea business. They have used their knowledge to create an intriguing way to give the quiz taker a short answer and to lead them into a more personalised service. And a way to get their advertising to appear on more facebook walls.

Open source is a great idea. Find a widget that does what you want, make a contribution to the authors, drop it into your web-site and go forth. There are some great widgets and systems out there. Without Apache, mySQL, and hundreds of other packages the internet and systems development would be a more sterile environment.

But there are also all the other open source developments. Great ideas with some great programming, but could have done with a once over with someone who is experienced in the areas that the initiator is not expert in. On the one hand at least I have a starting point, on the other hand it puts some butter on earning my daily bread.

I was trying to think of how to compose an organised thread on this topic when I saw this excellent representation .

The number one reason people ask me to look at their open source web-site is that they are starting to generate traffic and the site just gets slower and slower. The reason? SELECT alist FROM tablea, tableb WHERE tablea.id = tableb.id;. Learn how to use joins properly and we can all get to do more interesting and productive work.

Thanks.

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