How do you decide if they are a friend for your profile or a contact for your business?

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Marketing is about being identified correctly. This creates trust and certainty. In the world of the internet you need to be findable. Ensure your work is productive by getting all your marketing to concentrate on what you are marketing.

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Step by step guide to set up lists to ensure the right people see the right messages from you.

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22 Things You Don’t Know About Your Customers | Internet Marketing Strategy: Conversation Marketing
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This excellent article reminds us that our web-sites have a function. Whether it is to generate business, make sales, or generate interest in a cause, none of us are web-site owners just for the hell of it. To summarise the [...]

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Can you be found often enough to make it worth it?
SEO, or search engine optimization is the most important item to get your website earning for you. This blog post reminded me of a recent critique I had done for a client. The most important points are:
Know your competition. Who owns the sites in that [...]

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A common part of a freelance programmer’s life is updating web-sites for clients. If you’re lucky you have created the site yourself and this can make it easier to update the site. Sometimes you did not, and it can be a blind pick-a-box to try create a fair but accurate quote to update the site. [...]

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