Marketing is about being identified correctly. This creates trust and certainty. In the world of the internet you need to be findable. Ensure your work is productive by getting all your marketing to concentrate on what you are marketing.

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Do your email campaigns encourage recipients to read them?

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Social networking is all the buzz, and going around meeting people can be fun. A time comes, though, when there is not enough time to meet and greet personally. So how do you get new fans? Facebook advertising is one way, but it is costly, you need to keep the ad fresh, and your [...]

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My web-site is tuned to my customers. I am suitably colourful, easy to read, and well defined. What do you mean there is more?
Beyond getting a web-site tuned for customers, busy small business owners need to be aware of keeping those sites tuned to maintain visibility. What can be done for this? Reviewing keywords and [...]

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22 Things You Don’t Know About Your Customers | Internet Marketing Strategy: Conversation Marketing
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This excellent article reminds us that our web-sites have a function. Whether it is to generate business, make sales, or generate interest in a cause, none of us are web-site owners just for the hell of it. To summarise the [...]

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Can you be found often enough to make it worth it?
SEO, or search engine optimization is the most important item to get your website earning for you. This blog post reminded me of a recent critique I had done for a client. The most important points are:
Know your competition. Who owns the sites in that [...]

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