Social networking is all the buzz, and going around meeting people can be fun. A time comes, though, when there is not enough time to meet and greet personally. So how do you get new fans? Facebook advertising is one way, but it is costly, you need to keep the ad fresh, and your landing page needs to compelling to induce the reader to sign up with you.
Classically one of the most successful viral email campaigns was Hotmail’s campaign. It resulted in them being bought by Microsoft in early 1998. The reason they got big enough to be noticed? A single line attachment at the end of each email that had a link to them. People clicking on that link in emails from friends garnered Hotmail nine million users in less than two years.
Is it possible to do this on Facebook? I have seen a fair amount of advertising, and many applications and pages. The ones that get more initial interest and keep my interest for longer are those that friends have highlighted. And what do friends do in their idle moments? Take a quiz.
Take a look at the application, not mine, ‘What tea do I need’. The maker of the quiz owns a herbal tea business. They have used their knowledge to create an intriguing way to give the quiz taker a short answer and to lead them into a more personalised service. And a way to get their advertising to appear on more facebook walls.
