My web-site is tuned to my customers. I am suitably colourful, easy to read, and well defined. What do you mean there is more?
Beyond getting a web-site tuned for customers, busy small business owners need to be aware of keeping those sites tuned to maintain visibility. What can be done for this? Reviewing keywords and ensure they bring the right traffic. Apart from just getting the traffic, if the searcher only spends .01 of a second at the site the keywords that matched are not working.
For instance, if the keyword is psychic reading the link will be one of a million returned results. The likelihood of being on the first page is low if you do not already have a solid traffic stream. Now making the keyword “psychic readings”, an exact match in Googlese, knocks out one quarter of the competition. Added to that it is not likely that you will to get people who are actually looking for bible readings will not see the link. This is because with a broad match, no apostrophes, the readings word would have caused a match. Thus you have increased the likelihood that the viewer is looking for your site.
Enhance the keywords to “psychic readings” -free. The -free means do not include those people searching for free psychic readings. Another half a million links disappear. The possibility that a click on the link is actually going to get the person to the site for them to spend enough time to read the opening is increased.
So, if your site is handcrafted there will be a line on the pages
<meta NAME=”keywords” content=”database, design, … “>
each keyword, a keyword may be more than one word, is separated by a comma. Ensure they are working for you.
Just make sure that opening paragraph matches what was displayed in the search results to the searcher doesn’t feel they’ve reached the wrong place, they will be gone in an instant if they do, and your hard work is for naught.
