Did you know that hotmail.com’s adding their signature to every email sent through their services hauled the creators, Sabeer Bhatia and Jack Smith $400 million in 1997?
Are you using your emails to generate traffic?
- Always include a signature with a clickable link. It may never make you another hotmail, but why not try?
- Set up your mail identity so that the recipient can easily identify who the email is from.
- Make sure your subject line agrees with your email. If you have got the recipient to open the email you want them to read it.
- Keep the subject line short enough so that recipient are likely to see the whole message. The first 45 characters approximately count the most.
- Cater for a preview pane. If the recipient only sees the first two lines of the content is it going to make them read more?
- While not all recipients are going to have html enabled email readers, compact colorful images increase readership.
- Send yourself the message first to ensure it is correct.
- Do you have links in the email to make it easy for the recipient to follow up on the message given?
Questions and feedback are welcome.
Marcelle
