Are you using your emails to generate traffic?

1. Always include a signature with a clickable link. It may never make you another hotmail, but why not try?
2. Set up your mail identity so that the recipient can easily identify who the email is from.
3. Make sure your subject line agrees with your email. If you have got the recipient to open the email you want them to read it.
4. Keep the subject line short enough so that recipient are likely to see the whole message. The first 45 characters approximately count the most.
5. Cater for a preview pane. If the recipient only sees the first two lines of the content is it going to make them read more?
6. While not all recipients are going to have html enabled email readers, compact colorful images increase readership.
7. Send yourself the message first to ensure it is correct.
8. Do you have links in the email to make it easy for the recipient to follow up on the message given?

Questions and feedback are welcome.
Marcelle