Facebook is continually making changes to their pages hoping to enhance their utility and value. In my opinion:

Facebook pages are part of a grand plan to dominate the Internet to a far greater extent than Google does today.

Once such change, seemingly minor, is the Facebook page “Like” button that supersedes the familiar “Become a Fan” button. Larry Brauner

Now, lateral thinking is an art, and some do it better than others. If you do not own your online identity in all major mediums, your business identity is compromised. With businesses such as Knowem keeping track of where your identity may already be used, it is so much easier to keep track of where you should be registered.

Go well and stay productive.